ZeptoMail specializes in transactional message management, distinguishing itself by its exclusive focus on this type of email.
Unlike solutions that combine transactional and marketing emails, ZeptoMail completely separates them to optimize delivery efficiency and security.
This separation is crucial as it protects the sender’s reputation by preventing marketing activities from affecting the perception of transactional emails. The sender reputation is kept intact, ensuring high deliverability and minimizing the possibility of messages being classified as spam.
ZeptoMail uses high-quality shared IPs, which adds an extra layer of protection. These IPs are managed to maintain an excellent reputation, ensuring that transactional emails reach their intended recipients without being intercepted by spam filters.
This strategy is essential for businesses that depend on the timely and secure delivery of their transactional emails, such as order confirmations, password resets, and account notifications.
